TEST 2
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Pytania 1 z 3
1. Pytania
What is cultural miscommunication?
Cultural miscommunication happens when people from different cultural backgrounds face difficulties in understanding each other’s body language, tone, and communication styles. This can lead to misunderstandings, conflicts, and decreased productivity.
Examples include misinterpreting gestures or body language, misunderstanding the tone or meaning of a message, or using language that is culturally insensitive or inappropriate. Read the case studies below.
CASE STUDY 1:
Sarah, a senior manager in a multinational company, assigns a task to her team member, John, who works as a junior project manager. Sarah expects John to work independently and keep her in the loop via email. However, John comes from a culture where hierarchical structures are important, and he feels uncomfortable making decisions without checking with his seniors first. As a result, John delays tasks and runs things by Sarah at every step, leading to frustration and missed deadlines.
CASE STUDY 2:
At a software development company, a new employee, Maria, joins the team. Maria is enthusiastic and expressive in her communication style, often using gestures and humour. However, her colleagues think her behaviour is very informal and disruptive during meetings, where more reserved behaviour is expected. Maria’s colleagues feel uncomfortable with her approach and are hesitant to provide feedback, while Maria wonders why her colleagues seem so cold towards her.
CASE STUDY 3:
A global advertising agency recently launched a campaign to promote a new product in the conservative Middle Eastern market. The advertising team aimed to create visually compelling content with attention-grabbing messaging. However, in their enthusiasm, they overlooked the cultural sensitivities in the region. The visuals used in the campaign included images that reinforced negative stereotypes about Middle Eastern culture, such as assuming that all Muslim attire looks the same, overlooking the diversity in Muslim communities. This oversight led to significant backlash from the Middle Eastern target audience. The company faces damage to its reputation and financial losses.
ACTIVITY 1:
Find a bolded word in the text that matches the descriptions below.
Uporządkuj elementy
- deadline
- insensitive
- multinational
- reputation
- expressive
- feedback
- backlash
- misinterpreting
- hierarchical
- disruptive
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a time or day by which something must be done
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working with someone to produce something
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a company operating in several countries
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understanding information incorrectly
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not feeling or showing sympathy for other people’s feelings
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information or statement of opinion about something
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the opinion that people generally have about someone or something
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arranged according to people's level of importance
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showing your feelings in your voice, behaviour, or appearance
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causing problems so that something cannot continue normally
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Pytania 2 z 3
2. Pytania
What is cultural miscommunication?
Cultural miscommunication happens when people from different cultural backgrounds face difficulties in understanding each other’s body language, tone, and communication styles. This can lead to misunderstandings, conflicts, and decreased productivity.
Examples include misinterpreting gestures or body language, misunderstanding the tone or meaning of a message, or using language that is culturally insensitive or inappropriate. Read the case studies below.
CASE STUDY 1:
Sarah, a senior manager in a multinational company, assigns a task to her team member, John, who works as a junior project manager. Sarah expects John to work independently and keep her in the loop via email. However, John comes from a culture where hierarchical structures are important, and he feels uncomfortable making decisions without checking with his seniors first. As a result, John delays tasks and runs things by Sarah at every step, leading to frustration and missed deadlines.
CASE STUDY 2:
At a software development company, a new employee, Maria, joins the team. Maria is enthusiastic and expressive in her communication style, often using gestures and humour. However, her colleagues think her behaviour is very informal and disruptive during meetings, where more reserved behaviour is expected. Maria’s colleagues feel uncomfortable with her approach and are hesitant to provide feedback, while Maria wonders why her colleagues seem so cold towards her.
CASE STUDY 3:
A global advertising agency recently launched a campaign to promote a new product in the conservative Middle Eastern market. The advertising team aimed to create visually compelling content with attention-grabbing messaging. However, in their enthusiasm, they overlooked the cultural sensitivities in the region. The visuals used in the campaign included images that reinforced negative stereotypes about Middle Eastern culture, such as assuming that all Muslim attire looks the same, overlooking the diversity in Muslim communities. This oversight led to significant backlash from the Middle Eastern target audience. The company faces damage to its reputation and financial losses.
ACTIVITY 2:
Match the case studies with the potential solutions.
Uporządkuj elementy
- B. The manager could be more mindful of her team member’s cultural background and guide him in exercising independent decision-making.
- C. The team can collectively brainstorm strategies to ensure effective communication while respecting individual communication styles.
- A. Teams need to do thorough research and think outside the box when it comes to cultural and religious diversity before kicking off a campaign.
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Case study 1
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Case study 2
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Case study 3
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Pytania 3 z 3
3. Pytania
What is cultural miscommunication?
Cultural miscommunication happens when people from different cultural backgrounds face difficulties in understanding each other’s body language, tone, and communication styles. This can lead to misunderstandings, conflicts, and decreased productivity.
Examples include misinterpreting gestures or body language, misunderstanding the tone or meaning of a message, or using language that is culturally insensitive or inappropriate. Read the case studies below.
CASE STUDY 1:
Sarah, a senior manager in a multinational company, assigns a task to her team member, John, who works as a junior project manager. Sarah expects John to work independently and keep her in the loop via email. However, John comes from a culture where hierarchical structures are important, and he feels uncomfortable making decisions without checking with his seniors first. As a result, John delays tasks and runs things by Sarah at every step, leading to frustration and missed deadlines.
CASE STUDY 2:
At a software development company, a new employee, Maria, joins the team. Maria is enthusiastic and expressive in her communication style, often using gestures and humour. However, her colleagues think her behaviour is very informal and disruptive during meetings, where more reserved behaviour is expected. Maria’s colleagues feel uncomfortable with her approach and are hesitant to provide feedback, while Maria wonders why her colleagues seem so cold towards her.
CASE STUDY 3:
A global advertising agency recently launched a campaign to promote a new product in the conservative Middle Eastern market. The advertising team aimed to create visually compelling content with attention-grabbing messaging. However, in their enthusiasm, they overlooked the cultural sensitivities in the region. The visuals used in the campaign included images that reinforced negative stereotypes about Middle Eastern culture, such as assuming that all Muslim attire looks the same, overlooking the diversity in Muslim communities. This oversight led to significant backlash from the Middle Eastern target audience. The company faces damage to its reputation and financial losses.
ACTIVITY 2:
Reading Comprehension Questions
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- What does Sarah expect John to do? What does he do instead?
- How is Maria’s communication style described?
- What consequences does the company in case study 3 face?
- What does Sarah expect John to do? What does he do instead?
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